It all starts with healthy hair. Even the best shampoos, conditioners and hair color formulas in the world need a healthy substrate for the best results. With 40% of women experiencing some amount of hair loss, finding a solution to a perplexing problem is critical to the hair care industry. Moreover, according to American Hair Loss Association by age 35, two-thirds of American men will experience some degree of hair loss and the number of men suffering from some form of hair loss nearly doubles by the time they turn 50. American Academy of Dermatology says that by the time they turn 40, more than 40% of American women will have visible hair loss.

Val Narodetsky insists he’s found the answer with the founding of Amplixin, a Miami-based maker of hair strengthening products.
           
Like many entrepreneurs, Narodetsky started with a problem in search of a solution.

“I began suffering from hair loss at the age of 21 and after having tried numerous hair loss shampoos and being disappointed by all of them over the years, I decided to create an effective product for people with thinning hair,” he told Happi. “My wife and I both have background in online/offline retail, so after six months of careful research and development we created Amplixin and began to introduce it to the world. Right away, the reaction from customers that tried Amplixin products has been outstanding which was a sign that we're on the right track.”

Narodetsky knew that he created a quality product after using it himself and seeing some big improvements in his hair and scalp.

“But we were definitely surprised by the number of success stories and the outpouring of support we heard from our customers, only a short time after we launched the first set of products,” he recalled. 


A Loyal Following


The company received thank-you letters and emails from customers for creating Amplixin. Customers wrote that they were amazed by the results after relatively brief usage. Narodetsky even received correspondence from barbers and hairdressers who heard about Amplixin from their clients and wanted to know the “magic” behind the product.

“It was a truly gratifying experience which remains the main driver behind Amplixin today,” he said. “I can tell you from first hand experience that thinning hair and hair loss is not pleasant. It is not pleasant to see your hair end up in the sink every morning, which is why we are committed to introducing only the highest quality products for our customers. It is their success stories that keep us moving forward.”

Amplixin's hero ingredient is Ampligro Complex, which contains red clover extract, caffeine and peptides to help strengthen the hair follicle and give the hair a healthy, fuller-looking appearance.

“When we created Amplixin, our top priority was quality and consumer safety; we wanted a product that was not only effective for thin-looking hair, but also safe to use on various types of hair,” explained Narodetsky.

He noted that there are many thinning hair products available, but cautioned consumers to choose carefully if they have color treated hair, oily or dry scalp, etc.

“We wanted to create a mass appeal. All of our products are cruelty-free, made with natural ingredients, safe for all hair types, including color treated and ethnic hair and are made without sulfates, parabens or other harsh chemicals.”

At first Narodetsky and his wife, began selling their formula products to local salons before moving online via various marketplaces and their own website (www.amplixin.com). The initial line included just two products, stimulating shampoo and revitalizing conditioner, but since debuting in 2013, the lineup has expanded to include hydrating hair masque, volumizing styling gel, and intensive hair growth serum. Just last month, Amplixin added a scalp therapy shampoo and hair, skin, and nails biotin supplement.

Company sales, he maintained, are growing exponentially. Distribution is expanding, too. Narodetsky told Happi that he’s working on securing a distribution deal with a few large salon chains on the West Coast and in the UK, which seems appropriate. After all, what good is a good hair growth story without any good sales growth?